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This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s The Elements of Content Strategy. By Erin Kissane. BACK IN THE WEB’S Pleistocene period, I received an e-mail from a young content strategist. “Excuse me,” she wrote, “but there is a. About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a.

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But the curator field piques my interest. White’s handbook on The Elements of Style, which is also a brief book. Although the SMEs have been busily creating the content, he noted that much of it lacked basic quality standards.

This book, and Erin Kissane, introduced me to content strategy and allowed me to dig deeper into effective ways of learning about it and practicing it. Just a moment while we sign you in to your Goodreads account.

Books by Erin Kissane. But it is an effective starting point for those who find themselves overwhelmed with organizing a large amount of content, especially for the first time or with a fast turnaround. Follow him on Twitter at jasonshen and subscribe to his private newsletter. The Book in a Nutshell: I liked Kissane’s breezy style and enthusiastic recommendations for further reading on the subject and on tangential topics too.

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My Reading Notes on Elements of Content Strategy – The Art of Ass-Kicking

For now, I have my own little content strategy projects I’m trying to tackle. It is a short book, but it took me months to get through – I kept having other, more interesting fare on my Kindle!

They bore me, and it’s not their fault.

Paperback88 pages. Good content is appropriate, useful, user-centered, clear, consistent, concise, and supported.

The Elements of Content Strategy

Will the content be as compelling as what I might create myself? Kissane lists a bucketful of possible deliverables a content strategist creates: Early Observations as a PM on the Demo. It provides me with a practical approach to actually doing content strategy. On the next page after that quotation, I find “marketing is the practice of bringing products to market. Content, then, becomes the connection between a business and its potential customers.

Aug 11, Grant Baker rated it really liked it. Before you can improve something, you have to know where it stands.

And, like all the best books, it’s given me a whole list of other things to read and dig into. Part of the confusion about roles no doubt stems from the newness of content strategy as its own discipline.

Then you read Elejents. Clearly a chinchilla needs a wheelchair ramp, but a chameleon I read an advanced copy, so I’ve been planning to purchase one for a friend or peer in order to support the good folks at A Book Apart. How does a content strategist deal with lousy content, always fo that he or she could do a better job creating it him or herself?


It’s mostly about the kinds of people tha This book is not for people working in this strayegy for more than a year or so.

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To see what your friends thought of this book, please sign up. I must say though, that I don’t recommend reading it like I did, a couple pages at a time as I could find a minute here and there. This is a must-read for anyone who works in, on, or around the web. If you read this book, you’ll understand why content strategists conetnt not also be made to do your copywriting bidding. The paperback copy that I borrowed from Adam is simply covered in sticky note flags that I must now transfer to the ebook he gave me.