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Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.

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He is co-founder of BSUR Concepting in Amsterdam, an agency that advises international companies and provides consultative services for the development and communication of new concept brands. Polle De Maagt marked it as to-read Jan 04, Refresh and try again. They are about attracting consumers with a story, a philosophy, an attitude, and a way of looking at the world.

Concepting: Creating Successful Brands In A Communications Oriented Era by Jan Rijkenberg

How concept brands are communicated to develop lasting relationships with consumers Read more Read less click to open popover Editorial Reviews About the Author Jan Rijkenberg has been working in the worlds of marketing and advertising since This book is on the frothy edge of communication and branding theory.

Aaron Tau added it May 09, John rated it really liked it Sep 03, Amazon Second Chance Pass it on, trade it in, give it a second life. The book looks at such topics as: Amazon Renewed Refurbished products with a warranty.

Two approaches can be defined to reach your markets beyond the traditional marketing concepts. These concepts actually mean something to the consumer, evoking sympathy riijkenberg identification with the brand, and improving customer loyalty.

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A must for all those involved in brand research and innovation, brand and product development, and advertising and marketing communications.

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There are no discussion topics on this book yet. The book looks at such topics as: Just a moment while we sign you in to your Goodreads account. Read reviews that mention traditional marketing concepting approach consumer offers understanding based defined inspiring rijkenberg theory. Lists with This Book. Hoe organiseert u een Concepting-proces en welk type onderneming en type talenten zijn daarbij cruciaal? Sanne rated it it was ok Aug 13, Write a customer review.

Get to Know Us. What makes this book interesting and insightful is that it’s a clear break from traditional thinking.

Concepting – Mediamatic

How concept brands are communicated to develop lasting relationships with consumers. Want to Read saving….

The best part of this entire book comes on the last chapter and last page where it describes the evolution of entrepreneurship from the uan product oriented to the mental communication oriented. Kat rated it it was amazing Dec 19, Preview — Concepting by Jan Rijkenberg. Would you like to tell us about a lower price?

Sanne rated it it was ok Aug 13, Concepgingpages. Apr 18, Pashmina rated it really liked it. Hennie van Kuijeren added it May 09, This book is not yet featured on Listopia. East Dane Designer Men’s Fashion. Based on essential understanding of human values, it offers an entrance to the human brain and its preferences.

Concepting: Het Managen Van Concept-Merken In Het Communicatiegeorienteerde Tijdperk

Return to Book Page. Vinny Paes marked it as to-read Aug 12, Jemima rated it it was ok Apr 24, Refresh and try uan. Twenty or thirty years ago, these could provide enormous competitive advantage; today, this is less and less the case when companies are using the very same marketing and research techniques.

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The best part of this entire book comes on the last chapter and last page where it describes the evolution of entrepreneurship from the physical product oriented to the mental communication oriented This book is on the frothy edge of communication rijkenberh branding theory.

Marleen Schaefer marked it as to-read Jan 05, Open Preview See a Problem? Want to Read Currently Reading Read. And then came Concepting!

Bea Triz jd marked it as to-read Nov 23, Hulya rated it really liked it Aug 03, This book offers a straight and simple formula to the second approach. Azriel Al marked it as to-read Oct rijkenbeerg, How concept brands are communicated to develop lasting relationships with consumers.

Concept branding offers companies a completely fresh way of developing brands. Milad Toliati rated it it was amazing Nov 10, A little grandiose in its presentation, but as is expected, since the author is describing a whole paradigm shift, breaking down communication into its more abstract forms. Return to Book Page.